Modern Living with kathy ireland®: Bedding industry veteran and Sleep Outfitters founder, Kim Knopf, shares how her company is winning retail by providing unique in-store experience

January 10 22:18 2018

Los Angeles, CA – January 10, 2018 — Modern Living with kathy ireland® is pleased to announce an exclusive interview with Sleep Outfitters founder and CEO, Kim Knopf.

Knopf will discuss her company’s successful efforts to counter online mattress sales by giving brick and mortar customers a personalized mattress-shopping experience.

Sleep Outfitters is a mattress retailer that works directly with customers to find a mattress solution to meet their unique needs to help them sleep better. The company was founded in 1983. Today, Sleep Outfitters’ parent company, Innovative Mattress Solutions, operates nearly 200 stores in six states (West Virginia, Ohio, Kentucky, Tennessee, Alabama and Indiana) as Mattress Warehouse, Sleep Outfitters and Mattress King. Knopf’s founding philosophy of providing the best mattresses at the lowest prices continues to drive the company’s success. Sleep Outfitters is headquartered in Lexington, Kentucky.

Knopf says that Sleep Outfitters strives to match each person with the mattress that’s best for their unique needs. She explains, “Sleep is essential for better health. That’s why, when people come into our stores, they’re going to be greeted by somebody who really understands the mattress industry and they understand sleep. They’re going to be able to take the customer through an experience called the Sleep Assessment. This enables them to select a better mattress, foundation, pillow and all the accessories they need.” She says this sort of individualized customer service and sales staff expertise cannot be duplicated by the one-size-fits-all philosophy that drives online mattress sellers.

JL Haber, Vice President of Programming for Modern Living with kathy ireland®, is happy to feature Sleep Outfitters. He says, “When people don’t get good sleep, it can affect many other aspects of their lives. On the contrary, a truly good night’s rest can be a lifesaver. A lot of the time, that has to do with sleeping on the right mattress. Sleep Outfitters is an amazing company that’s working hard every day to find the right mattress for each person’s differing needs — leading to better sleep and better health. We’re so excited to have Sleep Outfitters on our show.”

For more information about Innovative Mattress Solutions, visit Sleep and tune in to WE tv as sponsored content on Thursday, January 11, 2018 at 7:30am EST and Bloomberg International on Sunday, January 14, 2018 at 7:00am GMT, 10:00am D.F. and 2:30pm HKT.

About Modern Living with kathy ireland®

Modern Living with kathy ireland® is a weekly business television program featuring real-world insights from corporate executives all over the globe.

Modern Living with kathy ireland® airs Thursday mornings throughout North America on WE tv as part of their sponsored content lineup and to over 50 countries throughout the world on Sundays on Bloomberg International as part of their sponsored content lineup.

Media Contact
Company Name: Modern Living with kathy ireland
Contact Person: Gila Stern | Communications Director
Email: [email protected]
Phone: 561-325-7700 x529
Country: United States